Zara opened its first store in A Coruña, Spain in 1975. Today, it is one of the world’s most successful retail brands with over 2,000 stores. Inditex, Zara’s parent company, has demonstrated its agility on the shop floor and across the supply chain with cutting edge designs, operations and technologies. This leadership has ensured the enduring success of Zara and Inditex’s other familiar formats including Massimo Dutti, Bershka, Pull&Bear and Stradivarius.
In this Digging Deeper conversation, Head of Research Alan Lander shares his thoughts on why Inditex is different.
Key takeaways
- The importance of family. Alan explains why family ownership and long-term thinking has been central to Inditex’s success.
- Fast fashion has become distinctly unfashionable. Alan reviews the steps that Inditex has taken to move its business away from that often-contentious label.
- The retail graveyard is full of brands that have succumbed to short-term trends. Inditex has successfully navigated potential pitfalls, not by standing still but by continuing to invest and innovate. Alan discusses the strategic decisions that he believes will keep Inditex ahead of the pack.
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